Coaching Clients on AI: A Behavioral Finance Toolkit for Financial Advisors

AI didn't repeal the laws of behavioral finance. It accelerated them. This white paper helps financial advisors:

• Win more clients by selling the value advisors most often undersell: behavioral coaching, worth up to 200 or more basis points according to Vanguard
• Understand how AI changes core cognitive biases that impact financial planning and introduces a new one: AI insecurity
• Keep your advice at the center of client decisions with the one habit that decides whether AI sharpens their thinking or replaces it

When a client says "I already asked AI," your first response decides whether they keep telling you what AI said or quietly stop, leaving you to advise against a position you can't see. This guide helps financial advisors:

• Recognize the 5 cognitive biases AI amplifies
• Address the biased AI-generated answers clients bring into meetings

• Change a client's mind about biased AI-generated conclusions in a way that builds trust

How clients phrase their AI prompts shapes the financial advice they walk into your office with. This coaching guide equips financial advisors on how to:

• Spend less time correcting biased AI financial advice and more time on the planning clients pay you for
• Help clients get less biased information from AI with 6 prompt rewrite examples for common financial decisions
• Open honest conversations about AI use with clients, using 6 conversation starters that build trust