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How to Boost Engagement with Financial Planning Clients

May 28, 2024

An advisor engaging with a client

Key Takeaways

  • Regular touchpoints, interactive tools, and a clear view of progress can help keep clients connected to their plan between meetings and reinforce the advisor relationship.
  • Tools such as one-page summaries, financial life visualizations, and real-time scenario modeling help clients understand their plan and stay motivated to take action.
  • Features such as tasks, a client portal, and a mobile app keep clients involved day to day.

Frequently asked questions

Engaged clients are more likely to follow through on recommendations, stay with their advisor long term, and refer others. When clients actively understand and interact with their plan, they tend to feel more confident and committed to reaching their financial goals.

Common approaches include assigning tasks with reminders, giving clients access to a client portal and mobile app, sharing interactive visuals, and providing regular touchpoints such as check-ins or newsletters. The goal is to make the plan feel like an ongoing process rather than a once-a-year event.

Tools such as one-page plan summaries, financial life visualizations, account aggregation, task management, secure document storage, and a mobile-friendly client portal all help clients stay connected to their plan and take meaningful action between meetings.

RightCapital includes engagement-focused features such as Snapshot one-page summaries, Blueprint and Cash Flow Map visuals, interactive what-if modeling, Tasks, a secure Vault, account aggregation, and a client portal with a mobile app, all designed to keep clients involved with their plan over time.

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